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The Law of the Few states that a few key people drive change from "summary" of The tipping point by Malcolm Gladwell

The Law of the Few is based on the idea that certain individuals have a disproportionate amount of influence when it comes to spreading ideas and driving change. These people are known as Connectors, Mavens, and Salesmen. Connectors are individuals who have a vast network of connections and are able to introduce new ideas to a wide audience. They serve as the social glue that holds different groups of people together. Mavens, on the other hand, are individuals who are experts in a particular field and possess a wealth of knowledge about a specific subject. They are seen as trusted sources of information and are able to influence others through their expertise. Lastly, Salesmen are individuals who have the ability to persuade others and sell ideas effectively. They are charismatic and have a way of convincing others to adopt new behaviors ...
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    The tipping point

    Malcolm Gladwell

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