Key individuals can drive social epidemics from "summary" of The tipping point by Malcolm Gladwell
In 1984, Ron Burt, a sociologist at the University of Chicago, conducted a study that examined how managers at a large industrial company in the Midwest exchanged information. What he found was surprising - there were certain people within the company who were more connected than others. These individuals, whom he called "key players," were crucial in disseminating new ideas and information throughout the organization. Burt's research highlighted the importance of these key individuals in driving social epidemics. Just like a virus needs a "super spreader" to infect a population, social epidemics need key players to spread information rapidly and effectively. These individuals have a wide network of connections and are able to reach...
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