We are more likely to conform in unfamiliar or ambiguous situations from "summary" of The Social Animal by Elliot Aronson
When we find ourselves in a new or uncertain situation, we often look to others for guidance on how to behave. This tendency to conform in unfamiliar or ambiguous circumstances is a natural response rooted in our evolutionary history and social conditioning. In these situations, we may lack the necessary information or confidence to make decisions on our own, leading us to rely on the actions and opinions of others as a form of social proof. This can be especially true when we are unsure of what is expected of us or when the situation is complex and difficult to navigate. Conformity in unfamiliar or ambiguous situations can also be driven by a desire to fit in and avoid standing out from the group. We may worry about making a mis...
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