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Social influence can be a powerful motivator from "summary" of The Social Animal by David Brooks

Social influence has a way of shaping our thoughts, beliefs, and actions without us even realizing it. The people we surround ourselves with, the media we consume, and the societal norms we adhere to all play a role in influencing our behavior. This influence can be subtle, yet incredibly powerful, driving us to act in ways we may not have otherwise. We are social creatures by nature, constantly seeking approval and validation from those around us. This need for acceptance can drive us to conform to the beliefs and behaviors of the group, even if we may not fully agree with them. The fear of being ostracized or judged can be a powerful motivator, pushing us to align ourselves with the majority, even if it goes against our own values. Furthe...
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    The Social Animal

    David Brooks

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