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Leaders should strive for congruence between verbal and nonverbal messages from "summary" of The Silent Language of Leaders by Carol Kinsey Goman,Ph.D.
Leaders who are able to align their verbal and nonverbal messages are perceived as authentic and trustworthy. When there is incongruence between what a leader says and how they say it, followers may feel confused or distrusting. In fact, research shows that people tend to believe nonverbal cues over verbal ones when there is a conflict between the two. This means that even if a leader says all the right things, if their body language or tone of voice signals something different, followers are likely to pick up on that discrepancy. One reason for this phenomenon is that nonverbal cues are processed in a different part of the brain than verbal messages. This means that while someone may be consciously trying to control their words, their nonverbal cues may be betraying their true thoughts or feelings. For example, a leader who says they are excited about a new i...
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