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Leaders should strive for congruence between verbal and nonverbal messages from "summary" of The Silent Language of Leaders by Carol Kinsey Goman,Ph.D.
Leaders who are able to align their verbal and nonverbal messages are perceived as authentic and trustworthy. When there is incongruence between what a leader says and how they say it, followers may feel confused or distrusting. In fact, research shows that people tend to believe nonverbal cues over verbal ones when there is a conflict between the two. This means that even if a leader says all the right things, if their body language or tone of voice signals something different, followers are likely to pick up on that discrepancy. One reason for this phenomenon is that nonverbal cues are processed in a different part of the brain than verbal messages. This means that while someone may be consciously trying to control their words, their nonverbal cues may be betraying their true thoughts or feelings. For example, a leader who says they are excited about a new initiative but slouches in their chair and avoids eye contact may not be perceived as genuinely enthusiastic by their team. In order to cultivate congruence between verbal and nonverbal messages, leaders must first become more aware of the signals they are sending. This requires paying attention to both their own body language and the reactions of those around them. By noticing how their words are being received and adjusting their nonverbal cues accordingly, leaders can start to build trust and credibility with their team. Additionally, leaders should strive to practice mindfulness in their communication. This means being present in the moment and fully engaged with the person or people they are interacting with. By focusing on the conversation at hand and being authentic in their communication, leaders can naturally align their verbal and nonverbal messages.- Congruence between verbal and nonverbal messages is essential for effective leadership. When leaders are able to communicate authentically and consistently through both their words and their body language, they are more likely to inspire trust and loyalty in their followers. By paying attention to their own signals and practicing mindfulness in communication, leaders can strengthen their ability to convey their message with clarity and impact.
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