Using humor can make messages more engaging from "summary" of The Science of Persuasion by Brad Bradshaw
Humor has a powerful effect in the realm of persuasion. When we infuse our messages with humor, we have the ability to capture the attention of our audience and make our messages more engaging. This is because humor has a unique way of breaking down barriers and connecting with people on a more personal level. It allows us to create a sense of rapport and camaraderie with our audience, making them more receptive to our message. When we use humor in our communication, we are able to create a more relaxed and enjoyable environment. This can help to alleviate any tension or resistance that the audience may have towards our message. By making people laugh, we are able to put them in a positive frame of mind, which can make them more open to receiving and processing our message. Moreover, humor has the ability to make messages more memorable. When we incorporate humor into our communication, we are more likely to leave a lasting impression on our audience. People tend to remember things that make them laugh, so by using humor, we can increase the chances that our message will stick with our audience long after they have heard it. In addition, humor can also help to enhance our credibility as a persuader. When we are able to make people laugh, it shows that we are likable and relatable. This can help to build trust with our audience and make them more willing to listen to what we have to say. By using humor strategically, we can not only make our messages more engaging, but also increase our effectiveness as persuaders.
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