Tailoring messages to the audience can increase effectiveness from "summary" of The Science of Persuasion by Brad Bradshaw
When it comes to persuasion, one size does not fit all. Tailoring your message to suit your audience can significantly increase its effectiveness. This concept is rooted in the understanding that different individuals have unique needs, preferences, and beliefs. By taking the time to understand your audience and crafting a message that resonates with them, you can increase the likelihood of achieving your desired outcome. One of the key reasons why tailored messages are more effective is that they are more likely to grab the attention of the audience. When a message feels personally relevant to an individual, they are more likely to pay attention to it and engage with it. This can help you overcome the natural tendency of people to filter out messages that they perceive as irrelevant or uninteresting. ...
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