Building rapport is important in persuasion from "summary" of The Science of Persuasion by Brad Bradshaw
Building rapport is crucial in the art of persuasion. Establishing a connection with your audience is the first step towards gaining their trust and ultimately influencing their decisions. When people feel comfortable and at ease with you, they are more likely to be receptive to your message. Rapport is all about building a relationship with your audience based on mutual trust and understanding. It involves finding common ground, showing empathy, and actively listening to what others have to say. By demonstrating that you value their opinions and respect their perspectives, you can create a sense of connection that will make them more inclined to listen to what you have to say. One way to build rapport is to mirror the body language and c...
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