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Establish clear goals and objectives for your sales team from "summary" of The Sales Acceleration Formula by Mark Roberge

To drive success in your sales team, it is imperative to set clear and specific goals and objectives. This will provide your team with a roadmap to follow, ensuring that everyone is aligned and working towards the same outcomes. When goals are ambiguous or vague, it can lead to confusion and a lack of motivation among team members. By establishing clear objectives, you provide your team with a sense of purpose and direction, which can boost their productivity and performance. Setting concrete goals also allows you to measure the progress and success of your sales team. Without clear objectives, it becomes challenging to track performance and identify areas for improvement. By defining specific metrics and targets, you can easily assess whether your team is on track to meet their goals, and mak...
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    The Sales Acceleration Formula

    Mark Roberge

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