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Social change comes through moralizing and sanctification from "summary" of The Righteous Mind by Jonathan Haidt

The process of social change is complex and multifaceted, requiring a combination of factors to be successful. One important aspect, as highlighted by Haidt in "The Righteous Mind," is the role of moralizing and sanctification in driving societal transformation. Moralizing involves framing issues in terms of moral values, making them more salient and compelling to individuals. When an idea or cause is presented in moral terms, people are more likely to rally behind it, as morality taps into deep-seated emotions and beliefs. By emphasizing the moral dimensions of an issue, advocates can garner greater support and mobilize action for change. Sanctification, on the other hand, involves elevating certain values or practices to a sacred status. When something is sanctified, it becomes inviolable and beyond reproach, making it resistant to criticism or challenge. By sanctifying certain beliefs or behaviors, advocates can shield them from scrutiny and reinforce their importance in the eyes of the public. Together, moralizing and sanctification can be powerful tools for social change, as they appeal to people's sense of right and wrong and elevate certain ideas to a sacred status. By framing issues in moral terms and sanctifying key values, advocates can shape public opinion, influence decision-making, and ultimately drive meaningful change in society.
  1. Moralizing and sanctification act as catalysts for social change, imbuing issues with moral urgency and sacred significance. These processes tap into people's deeply held beliefs and emotions, inspiring them to take action and support causes that align with their moral values. Through moralizing and sanctification, advocates can galvanize support, overcome resistance, and ultimately effect positive change in the world.
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The Righteous Mind

Jonathan Haidt

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