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Reciprocity: People feel compelled to return favors from "summary" of Influence by Robert B. Cialdini, PhD

Reciprocity is a powerful force in human behavior. It is the idea that people are more likely to say yes to a request or agree to a favor if they have already received something from the requester. This principle can be seen in action in a variety of contexts, from small social interactions to larger business transactions. One reason why reciprocity is so effective is that it is deeply ingrained in our culture. From a young age, we are taught to be polite and courteous, to say thank you when someone does something nice for us. This social norm of reciprocity is so strong that it can influence our behavior even when we are n...
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    Influence

    Robert B. Cialdini, PhD

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