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Building relationships is crucial in business from "summary" of The Relationship Edge by Jerry Acuff

In today's competitive business environment, it has become increasingly clear that success hinges on the ability to build and maintain strong relationships. This principle is at the core of business interactions and can make or break a deal. In fact, it is often said that people do business with those they know, like, and trust. This sentiment underscores the importance of cultivating meaningful connections with clients, colleagues, and partners. Establishing rapport and trust with others is not merely a nicety; it is a strategic imperative. By investing time and effort into building relationships, individuals can create a foundation of mutual respect and understanding that can lead ...
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    The Relationship Edge

    Jerry Acuff

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