Monitor and track referral activity to measure success from "summary" of The Referral Engine by John Jantsch
To truly understand the impact of your referral program, you must pay close attention to the activities and results that stem from it. Monitoring and tracking referral activity gives you valuable insights into what is working and what needs improvement. It allows you to measure the success of your efforts objectively and make data-driven decisions moving forward. By tracking referral activity, you can identify which sources are generating the most referrals, and which ones are falling short. This information helps you focus your resources on the most effective channels, maximizing your return on investment. Additionally, monitoring referral activity enables you to see patterns and trends over time, giving you a deeper understanding of your audience's behavior and pref...
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