Collaborate with complementary businesses to expand your referral network from "summary" of The Referral Engine by John Jantsch
When you collaborate with businesses that offer complementary products or services to yours, you open up a whole new world of referral opportunities. By forming partnerships with these businesses, you can tap into their existing customer base and vice versa. This not only expands your reach but also lends credibility to your brand in the eyes of potential customers. Think about it - if a trusted business recommends your services to their customers, those customers are more likely to listen and take action. It's like having a built-in referral network that is constantly working to bring in new leads for your business. Plus, by working together with other businesses, you can pool your resources and expertise to create even more value for your customers. Collaborating with complementary businesses also allows you ...
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