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Purpose drives innovation and growth in businesses from "summary" of The Purpose Economy by Aaron Hurst
In the dynamic landscape of the Purpose Economy, the role of purpose in driving innovation and growth in businesses cannot be overstated. Purpose serves as a potent force that propels organizations towards new frontiers of creativity and transformation. When businesses operate with a clear sense of purpose, they are not merely driven by profit motives; rather, they are guided by a higher calling that shapes their decisions and actions. In essence, purpose acts as a North Star that illuminates the path for businesses, guiding them towards opportunities for innovation and growth. By aligning their activities with a deeper sense of purpose, organizations are able to tap into the wellspring of human potential, sparking creativity and ingenuity among their employees. This creative energy, in turn, fuels the engine of innovation, leading to the development of novel products, services, and business models. Moreover, purpose serves as a catalyst for growth by f...
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