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Compliance often stems from social norms and expectations from "summary" of The Psychology of Social Influence by Gordon Sammut,Martin W. Bauer

Social influence is deeply rooted in the fabric of human interaction, where conformity to societal standards plays a pivotal role. Individuals often internalize the beliefs and behaviors deemed acceptable or desirable by their communities. This internalization creates a framework through which actions are guided, resulting in a tendency to align with the expectations of others. When faced with a decision, individuals frequently look to their peers for cues on how to behave. This reliance on social validation can lead to a strong desire to fit in, often overriding personal beliefs or preferences. The mechanisms behind this phenomenon include both a fear of social rejection and a desire for social approval. These elements foster an environment where adherence to group norms become...
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    The Psychology of Social Influence

    Gordon Sammut

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