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Confidence is key in sales from "summary" of The Psychology of Selling by Brian Tracy
One of the most important aspects of successful selling is the confidence that you exude. Confidence is a quality that can be sensed by others, and it is a key factor in convincing people to buy from you. When you are confident in your abilities and in the value of your product or service, potential customers are more likely to trust you and believe in what you are offering. Confidence is something that can be built over time through practice and experience. The more you work on improving your sales skills and knowledge, the more confident you will become. This confidence will shine through in your interactions with customers, leading to more successful sales outcomes. When you are confident, you are more likely to take risks and try new approaches to selling. You will be willing to push yourself out of you...
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