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Strategic execution is as important as strategic planning from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE

Effective strategic planning is essential for any organization looking to achieve long-term success. However, simply having a well-thought-out plan is not enough. The execution of that plan is just as crucial, if not more so. Strategic execution is the process of taking the carefully crafted strategy and putting it into action. Without proper execution, a brilliant strategy is essentially worthless. Many organizations fall into the trap of focusing too much on the planning stage and neglecting the execution phase. They spend countless hours developing intricate strategies, only to falter when it comes time to implement them. This can be a costly mistake, as even the best-laid plans are us...
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    The Power of Strategy Innovation

    Robert E. JOHNSTON

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