Experimentation and risktaking are important in strategy innovation from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE
Experimentation and risktaking play a critical role in the realm of strategy innovation. When organizations embrace these concepts, they are more likely to discover new opportunities and stay ahead of their competitors. By engaging in experimentation, companies can test new ideas, products, or processes in a controlled environment to gauge their potential impact. This allows them to gather valuable insights and feedback that can inform future strategic decisions. Furthermore, taking risks is essential for driving innovation and pushing the boundaries of what is possible. By stepping outside of their comfort zones and trying new approaches, organizatio...
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