The goal of marketing is to make it easy for people who want what you sell to get it from "summary" of The Personal MBA by Josh Kaufman
The purpose of marketing is to facilitate the process of exchanging value between a seller and a buyer. In order for this exchange to occur, the buyer must want what the seller is offering. If the potential buyer does not desire the product or service being offered, no amount of marketing will persuade them to make a purchase. Therefore, the primary goal of marketing is to identify individuals who are likely to be interested in what you have to offer and make it as easy as possible for them to acquire it. In other words, marketing is about connecting with people who have a need or desire for your product or service and providing them with the information and means to make a purchase. This involves understanding the needs and preferences of your target audience, communicating the value of your offering in a compelling way, and making the buying process as smooth and convenient as possible. By doing so, you increase the likelihood that those who are interested in what you sell will become paying customers. To achieve this goal, marketers use a variety of strategies and tactics to attract, engage, and convert potential customers. This may include advertising, public relations, social media, content marketing, and other promotional activities designed to raise awareness and generate interest in the product or service. Additionally, marketers may optimize the customer experience by streamlining the buying process, providing helpful information and support, and offering incentives to encourage purchases.- The success of a marketing campaign is measured by the extent to which it enables people who want what you sell to obtain it easily and conveniently. By focusing on the needs and preferences of your target audience and providing them with the information and resources they need to make a purchase, you can increase the likelihood of converting interested prospects into loyal customers. This customer-centric approach to marketing is essential for building lasting relationships with your target audience and driving long-term business growth.
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