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Build traps hinder innovation from "summary" of Escaping the Build Trap by Melissa Perri
When companies fall into the build trap, they prioritize output over outcomes. They become fixated on churning out features and delivering projects at a rapid pace, losing sight of the bigger picture. This tunnel vision prevents them from truly understanding their customers' needs and finding innovative solutions to their problems. Instead of taking the time to gather feedback, experiment, and iterate, they rush to launch half-baked products that ultimately fail to deliver value. By focusing on quantity over quality, companies in the build trap stifle creativity and risk-taking. They become afraid to push the boundaries and try new things, opting for safe bets and incremental improvements instead. This fear of failure locks them into a cycle of mediocrity, where innovation takes a back seat to conformity. As a result, they miss out on opportunities to different...
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