Understand the importance of visual hierarchy from "summary" of The Non-designer's Design Book by Robin Williams
Visual hierarchy is essential in design because it helps guide the viewer's eyes to the most important elements of a composition. When you look at a page, your eyes don't just randomly scan around; they follow a path based on the visual cues that are present. These cues can include things like size, color, contrast, alignment, and proximity. By manipulating these elements, you can create a hierarchy that makes it clear what the most important information is. One of the most basic ways to create visual hierarchy is through the use of size. Larger elements tend to grab our attention first, so by making important elements larger than others, you can draw the viewer's eyes to them. This doesn't mean that everything important has to be huge; it just means that you should be mindful of relative sizes and use them to your advantage. Contrast is another important tool in creating visual hierarchy. Elements that stand out from their surroundings are more likely to be noticed, so by using contrasting colors, fonts, or shapes, you can make important elements pop. Just be careful not to overdo it; too much contrast can be overwhelming and make it difficult for the viewer to focus on anything. Alignment is also key to creating a clear hierarchy. When elements are aligned with each other, they create a sense of order and cohesion. This makes it easier for the viewer to navigate the page and understand the relationships between different elements. Proximity is closely related to alignment; elements that are close to each other are perceived as being related, so by grouping related elements together, you can reinforce their connection.- You can create a clear and effective visual hierarchy that guides the viewer through your design. Remember to consider the overall goals of your design and prioritize elements accordingly. Don't be afraid to experiment and iterate on your designs to find the best possible hierarchy. With practice, you can develop a keen eye for creating compelling visual compositions that effectively communicate your message.
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