Think in terms of visual relationships from "summary" of The Non-designer's Design Book by Robin Williams
When we design, we are not just putting elements on a page randomly; we are creating relationships between those elements. These relationships are visual, and they help guide the viewer's eye through the design. By thinking in terms of visual relationships, we can create designs that are more cohesive and easier to understand. One way to think about visual relationships is to consider the proximity of elements on the page. When elements are close together, they are perceived as being related to each other. For example, if you group related items together on a page, such as a headline and a subhead, the viewer will understand that those items are related. Another important aspect of visual relationships is alignment. When elements are aligned with each other, they create a sense of order and structure in the design. For example, if you align the text in a block of copy so that it is all flush left, the viewer will be able to read the text more easily. Contrast is also a key component of visual relationships. By using contrasting elements, such as different colors or sizes, you can create visual interest and draw the viewer's eye to important parts of the design. For example, if you use a bold font for a headline and a lighter font for body text, the headline will stand out and grab the viewer's attention. Repetition is another important aspect of visual relationships. By repeating certain elements throughout a design, such as colors or shapes, you can create a sense of unity and consistency. This helps tie the design together and make it feel more cohesive. By considering these visual relationships in your designs, you can create more effective and engaging compositions that are easier for viewers to understand. Thinking in terms of visual relationships helps you create designs that are not only visually appealing but also communicate your message clearly and effectively.
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