Tailor your message for different platforms from "summary" of The New Rules of Marketing & PR by David Meerman Scott
In order to effectively reach and engage with your target audience, it is crucial to tailor your message for different platforms. Each social media channel, website, or communication medium has its own unique characteristics and audience preferences. By customizing your content to fit the specific requirements and preferences of each platform, you can increase the likelihood of your message resonating with your intended audience. For example, Twitter has a limited character count, so your message needs to be concise and to the point. On the other hand, a blog post allows for more in-depth content and storytelling. By adapting your message to fit the format and expectations of each platform, you can maximize the impact of your communication and ensure that it is well-received by your audience. Furthermore, different platforms attract different types of audiences. For i...
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