Organizations must adapt to the changing landscape from "summary" of The New Rules of Marketing & PR by David Meerman Scott
In today's fast-paced digital world, organizations must constantly evolve and adjust to keep up with the changing landscape. This means staying ahead of trends, embracing new technologies, and being open to trying out innovative strategies. One key aspect of adaptation is the ability to pivot quickly when necessary. This requires a mindset of flexibility and a willingness to let go of outdated practices in favor of more effective approaches. For example, traditional marketing methods like print ads and TV commercials may no longer be as impactful as they once were, so organizations need to shift their focus to digital channels such as social media and content marketing.
Another important factor in adaptation is the ability ...
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