Monitor trends and adjust strategies accordingly from "summary" of The New Rules of Marketing & PR by David Meerman Scott
To be successful in today's fast-paced digital world, it is crucial for businesses to stay on top of the latest trends and developments in their industry. This means constantly monitoring what is happening in the market and being willing to adjust your marketing and PR strategies accordingly. By keeping a close eye on trends, you can identify opportunities to reach your target audience in new and innovative ways. This might involve leveraging emerging technologies, tapping into popular social media platforms, or adapting your messaging to resonate with current cultural...
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