Provide value to your audience from "summary" of The New Relationship Marketing by Mari Smith
When it comes to building relationships with your audience, one of the most important things you can do is provide value. This means offering something that is useful, informative, or entertaining to the people who follow you on social media. By providing value, you are showing your audience that you care about their needs and interests, and that you are willing to go the extra mile to help them out. There are many ways to provide value to your audience. One of the most common ways is by sharing helpful tips, tricks, and advice that can help them solve a problem or improve their lives in some way. For example, if you are a fitness coach, you might share workout routines, healthy recipes, or motivational quotes to inspire your followers to stay on track with their fitness goals. Another way to provide value is by sharing interesting and relevant content that your audience will find engaging. This could include sharing articles, videos, or infographics that are related to your industry or niche. By curating content that is both entertaining and informative, you can keep your audience engaged and interested in what you have to say. In addition to sharing valuable content, you can also provide value by engaging with your audience in a meaningful way. This means responding to comments and messages, asking for feedback, and actively participating in conversations with your followers. By taking the time to interact with your audience on a personal level, you can show them that you value their input and that you are interested in building a genuine relationship with them.- Providing value to your audience is essential for building strong relationships and creating a loyal following on social media. By offering useful and relevant content, engaging with your audience, and showing that you care about their needs and interests, you can establish yourself as a trusted authority in your industry and develop a loyal fan base that will support you for years to come.
