Provide educational resources to your audience from "summary" of The New Relationship Marketing by Mari Smith
One of the most effective ways to engage with your audience is by offering them valuable educational resources. By providing your audience with information that can help them solve a problem or learn something new, you are positioning yourself as a trusted source of knowledge in your field. This not only helps to establish your credibility, but also strengthens the relationship you have with your audience. Educational resources can come in many forms, such as blog posts, articles, videos, webinars, or whitepapers. The key is to create content that is relevant and helpful to your audience. By addressing their needs and interests, you are showing that you understand them and care about their success. When you provide educational resources to your audience, you are also demonstrating your expertise and authority in your niche. This can help to differentiate you from your competitors and attract more followers who are interested in what you have to offer. By sharing your knowledge generously, you are not only helping your audience, but also building a community of loyal followers who trust and value your insights. In addition, educational resources can be a powerful tool for lead generation and nurturing. By offering valuable content to your audience, you are attracting people who are interested in what you have to say. This can help you to build a list of potential customers who are more likely to convert in the future. By continuing to provide them with useful information, you can nurture these leads and guide them through the sales funnel.- Providing educational resources to your audience is a win-win strategy. Not only does it help you to build credibility, authority, and trust with your audience, but it also allows you to attract new followers, generate leads, and ultimately grow your business. By focusing on creating valuable content that addresses the needs and interests of your audience, you can create a strong and lasting relationship with your followers that will benefit both parties in the long run.
