Humanize your brand through personal interactions from "summary" of The New Relationship Marketing by Mari Smith
One of the most powerful ways to make your brand more relatable and authentic is by engaging in personal interactions with your audience. By showing the human side of your brand, you can build stronger connections and foster trust with your customers. When you take the time to respond to comments, messages, and inquiries from your audience, you demonstrate that you care about them as individuals. This personal touch goes a long way in building loyalty and goodwill. Personal interactions also allow you to gather valuable feedback and insights from your audience. By listening to what your customers have to say, you can better understand their needs, preferences, and pain points. This information can help you improve your products and services, tailor your marketing messages, and create a more personali...
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