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Avoid leading questions that may bias responses from "summary" of The Mom Test by Rob Fitzpatrick
Asking questions is a fundamental part of gathering insights, but the way questions are framed can significantly skew the information received. Leading questions, which suggest a desired answer, can inhibit genuine responses. For example, asking, “Don’t you think this feature is great?” implies that there’s an expectation of approval. This pressure can lead to skewed feedback, as people often feel compelled to conform to the implied viewpoint. The goal is to elicit honest opinions and experiences. Instead of steering the conversation, open-ended inquiries allow for a more authentic exchange. Questions like, “What are your thoughts on this feature?” or “How do you feel when using this product?” encourage respondents to express their true feelings without the weight of expectation. Encouraging openness invites richer insights. It's also essential to focus on specific experiences rather than abstract concepts. Instead of asking, “Would you use a product like this?”, consider, “Can you tell me about the last time you faced this problem?” This approach grounds the conversation in reality, enabling respondents to share concrete examples rather than hypothetical scenarios. Listening attentively is vital. By giving space for thoughts to flourish, you may uncover unexpected insights that would have remained hidden under the influence of leading questions. It’s all about creating a safe environment where individuals feel free to share their authentic experiences without the fear of judgment.- The aim is to foster a dialogue that unveils the truth behind people's thoughts and behaviors. Genuine feedback is invaluable, and the right questions pave the way for those honest revelations.
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