Shift in consumer behavior from "summary" of The Longer Long Tail by Chris Anderson
The shift in consumer behavior is a fundamental change in the way people shop, consume, and interact with products and services. This shift is driven by technology, globalization, and changing social and cultural norms. Consumers today have more choices than ever before, thanks to the proliferation of online shopping platforms, social media, and mobile devices. They can access a vast array of products and services from anywhere in the world, at any time of day or night. One of the key drivers of this shift is the Long Tail phenomenon, which refers to the idea that the internet has made it possible for niche products and services to find an audience. In the past, retailers focused on selling a limited number of popular products to a mass audience. However, the Long Tail theory suggests that there is a significant market for les...
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