Media long tail from "summary" of The Longer Long Tail by Chris Anderson
The Media long tail is a concept that pertains to the distribution of content in the digital age. It refers to the phenomenon wherein a large number of niche content items collectively make up a significant portion of total media consumption. This concept is based on the idea that in a digital marketplace, consumers have access to a vast array of content choices, beyond what is traditionally offered by mainstream media outlets. The long tail of media is characterized by a large number of niche items that have relatively low individual demand but collectively account for a substantial portion of total demand. In other words, while popular content items still dominate the market, there is a significant amount of demand for less popular, niche content. This is in contrast to the traditional media model, where a small number of hits generate the majority of revenue. The shift towards a media long tail has been made possible by digital distribution platforms such as streaming services, online marketplaces, and social media. These platforms have enabled consumers to easily access and discover a wide variety of content, regardless of its popularity. As a result, consumers are no longer limited to consuming only what is offered by mainstream media outlets, but can explore a diverse range of niche content that caters to their specific interests. The Media long tail has implications for content creators, as it provides opportunities for niche content to find an audience and generate revenue. By leveraging digital platforms, creators can reach niche audiences that may not have been accessible through traditional distribution channels. This has democratized the media landscape, allowing a more diverse range of voices and perspectives to be heard.- The concept of the Media long tail highlights the shift towards a more diverse and fragmented media landscape in the digital age. It underscores the importance of catering to niche audiences and the role of digital platforms in enabling this shift. By embracing the long tail of media, content creators and distributors can tap into new opportunities for growth and innovation in the digital era.
