Influence of long tail from "summary" of The Longer Long Tail by Chris Anderson
The long tail is a powerful force that shapes our modern economy and culture. It refers to the vast array of niche products and services that are available to consumers thanks to the internet and digital technology. While traditional retail and media industries focused on a relatively small number of blockbuster hits, the long tail allows for a more diverse and personalized market. At the heart of the long tail concept is the idea that there is value in catering to niche interests and preferences. Instead of trying to appeal to the broadest possible audience, businesses can find success by targeting smaller, more specialized markets. This shift is made possible by the lower costs of production, distribution, and marketing in the digital age. The influence of the long...
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