Independent creators from "summary" of The Longer Long Tail by Chris Anderson
Independent creators are individuals who have the ability to produce and share content without the need for traditional gatekeepers or intermediaries. They have access to tools and platforms that enable them to create and distribute their work to a global audience with minimal cost and effort. These creators often operate outside of the mainstream media and entertainment industries, allowing them to explore niche topics and cater to specific audiences. The rise of independent creators has been facilitated by the internet and digital technologies, which have democratized the means of production and distribution. Platforms like YouTube, Instagram, and Etsy have provided creators with the tools to reach potential fans and customers directly, bypassing traditional channels that may have limited their exposure. This has allowed independent creators to thrive and build sustainable businesses around their p...
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