Endless shelf space from "summary" of The Longer Long Tail by Chris Anderson
Imagine a world where there are no physical limitations to how many products a store can carry. No shelves to fill, no inventory to manage. An infinite expanse of digital space where every product that has ever existed, or ever will exist, can find a home. This is the concept of endless shelf space. In this digital realm, products can be displayed and sold without the constraints of physical space. Consumers have access to a vast array of choices, far beyond what could ever fit in a traditional brick-and-mortar store. This opens up opportunities for niche products and long-tail items that may not have been profitable in the past. With endless shelf space, the cost of carrying a diverse range of products is no longer prohibitive. Digital platforms can accommodate an almost unlimited number of products, allowing for a more diverse and tailored shopping experience for consumers....
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