Ecommerce platforms from "summary" of The Longer Long Tail by Chris Anderson
Ecommerce platforms are the backbone of the digital marketplace, providing businesses with the tools and infrastructure needed to sell products and services online. These platforms offer a range of features and functionalities, from website design and hosting to payment processing and inventory management. One of the key advantages of ecommerce platforms is their simplicity. They allow businesses to set up an online store quickly and easily, without the need for extensive technical knowledge or resources. This simplicity makes it possible for even small businesses to enter the digital marketplace and reach a global audience. Ecommerce platforms also offer clarity in terms of pricing and fees. Most platforms operate on a subscription-based model, with transparent pricing plans that make it easy for businesses to understand and budget for their...
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