Amazon’s business model from "summary" of The Longer Long Tail by Chris Anderson
Amazon's business model is a prime example of how a company can leverage the power of the Long Tail to drive success. Rather than focusing solely on selling a limited number of popular products, Amazon has embraced the vast array of niche offerings available in the Tail. By doing so, Amazon has been able to tap into a virtually limitless pool of products, catering to the diverse needs and interests of its customers. One of the key aspects of Amazon's business model is its extensive product selection. With millions of items available for purchase, Amazon has something for everyone, no matter how niche their interests may be. This wide range of choices ensures that customers can find exactly what they're looking for, no matter how obscure it may be. Another crucial element of Amazon's business model is its recommendation system. By analyzing customer behavio...
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