Engage with trending topics for increased visibility from "summary" of The Like Economy by Brian Carter
When you're trying to get more eyeballs on your content, one of the best ways to do that is by tapping into what people are already talking about. That's where trending topics come in. By engaging with these hot-button issues, you're not only inserting yourself into the conversation, but you're also increasing your chances of being seen by a larger audience. Think about it this way: let's say you're a small business that sells eco-friendly products. One day, a major celebrity gets caught using a plastic water bottle, sparking a huge debate about sustainability. If you jump on that bandwagon and start sharing your own thoughts on the matter, chances are that people who are following that story will stumble upon your content. But it's not just about piggybacking off of whatever is popular at the moment. You also need to make sure that your contributio...
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