Summary of The Like Economy

The Like Economy: How Businesses Make Money With Online Social Networking, by Lee Harrington, is a comprehensive guide to the modern phenomenon of social networking and its impact on businesses. The book explores the variety of ways in which businesses can leverage social media sites such as Facebook, Twitter, and LinkedIn to create an online presence and make money. It covers topics such as creating and maintaining a presence on social networks, understanding user demographics, and measuring the success of a campaign. The book also offers advice on how to best use each social network, how to protect your company's reputation online, and general tips for success. With examples, polls, and relevant questions, The Like Economy paves the way for businesses to transform their social media presence into profit.