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Pivot based on validated learning from "summary" of The Lean Startup by Eric Ries

The core idea behind the Lean Startup methodology is to ensure that entrepreneurs are not simply building something that nobody wants. It focuses on leveraging validated learning to guide decision-making and product development. This means that instead of relying on assumptions or gut feelings, entrepreneurs should constantly be seeking feedback and data to validate or invalidate their hypotheses. By pivoting based on validated learning, entrepreneurs can avoid wasting time and resources on ideas that are doomed to fail. A pivot is a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth. It is not a random change or a desperate attempt to save a failing project. Instead, it is a strategic move based on concrete evidence gathered through validated learning. In order to pivot effectively, entrepreneurs must first establish a baseline by defining their key metrics and hypotheses. These metrics should be actionable, accessible, and auditable, allowing the team to track progress and make informed decisions. By constantly measuring and analyzing these metrics, entrepreneurs can identify when a pivot is necessary and determine the most promising direction to take. Pivoting based on validated learning requires a willingness to adapt and change course when necessary. It involves a mindset shift from simply executing a predetermined plan to actively seeking feedback, experimenting, and iterating on ideas. This iterative process allows entrepreneurs to quickly test and validate assumptions, leading to faster innovation and better outcomes.
  1. The goal of pivoting based on validated learning is to increase the chances of success by reducing uncertainty and maximizing learning. It is about embracing a dynamic and flexible approach to building a startup, one that is rooted in data, feedback, and iteration. By staying nimble and responsive to market feedback, entrepreneurs can increase their odds of creating a product that truly meets the needs of their customers.
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The Lean Startup

Eric Ries

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