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Creating a shared vision for change can help align everyone towards a common goal from "summary" of The Leader's Change Handbook by Jay A. Conger,Gretchen M. Spreitzer,Edward E. Lawler, III

Creating a shared vision for change is critical in guiding organizations through periods of transformation. When everyone is aligned towards a common goal, it becomes easier to mobilize energy and resources in the same direction. A shared vision acts as a guiding light, providing clarity and direction amidst uncertainty and ambiguity. It serves as a unifying force, bringing together individuals with diverse backgrounds, perspectives, and interests towards a shared purpose. By involving stakeholders in the process of creating a shared vision, leaders can ensure that it resonates with the entire organization. This sense of ownership and buy-in fosters commitment and engagement, increasing the likelihood of successful change implementation. When people feel connected to the vision and see how their contributions matter, they are more likely to actively participate in driving change forward. A shared vision also helps to create a sense of urgency and importance around the change initiative. When everyone understands the rational...
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    The Leader's Change Handbook

    Jay A. Conger

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