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Creating a sense of urgency can help drive change initiatives forward from "summary" of The Leader's Change Handbook by Jay A. Conger,Gretchen M. Spreitzer,Edward E. Lawler, III

Creating a sense of urgency can be a powerful tool for leaders to drive change initiatives forward. Urgency helps to create a compelling reason for individuals to take action and can mobilize people to make changes that they might otherwise resist. When people feel a sense of urgency, they are more likely to prioritize the change initiative and put in the necessary effort to make it successful. One way that urgency can help drive change initiatives is by increasing people's motivation to change. When individuals perceive a situation as urgent, they are more likely to feel a sense of pressure to act quickly and decisively. This pressure can push people out of their comfort zones and encourage them to embrace new ways of thinking and working. By creating a sense of urgency, leaders can help overcome resistance to change and motivate individuals to actively participate in the change initiative. Additionally, ...
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    The Leader's Change Handbook

    Jay A. Conger

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