Disruptive technologies often emerge from unexpected sources from "summary" of The Innovator's Dilemma by Clayton Christensen
Disruptive technologies have a tendency to catch established companies off guard, often emerging from sources that are not on their radar. These technologies may initially seem insignificant or inferior in comparison to existing products or services, causing incumbents to dismiss them as not worthy of attention. However, disruptive technologies have the potential to transform industries and markets, ultimately displacing established players. One of the key reasons why disruptive technologies often emerge from unexpected sources is because they typically target underserved or non-consumers in the market. These technologies may offer simplified, more affordable alternatives that appeal to customers who are not currently being served by incumbent firms. While established companies may focus on improving their existing products for their core customers, disruptive technologies cater to a different segment of the market...
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