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Acknowledging market shifts can help companies stay ahead of competitors from "summary" of The Innovator's Dilemma by Clayton Christensen

One of the key principles discussed in "The Innovator's Dilemma" is the importance of recognizing and responding to market shifts in order to maintain a competitive edge. Companies that are able to anticipate changes in customer preferences, technology advancements, or other external factors can position themselves to stay ahead of their rivals. By staying attuned to market shifts, businesses can identify new opportunities for growth and innovation. This proactive approach allows companies to adapt their strategies and offerings to better meet the evolving needs of customers. In doing so, they can avoid being caught off guard by disruptive forces that could threaten their market position. Moreover, acknowledging market shifts can help comp...
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    The Innovator's Dilemma

    Clayton Christensen

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