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Disruptive innovation challenges established companies from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Disruptive innovation is a concept that has the power to upend established companies and their way of doing business. This type of innovation often comes from unexpected places, challenging the status quo and forcing companies to rethink how they operate. It can be difficult for established companies to adapt to disruptive innovation because it requires them to fundamentally change the way they approach their business. One of the key challenges that disruptive innovation presents to established companies is the fact that it often targets underserved or overlooked markets. These markets may not be as profitable or as attractive to established companies, but they can still have the potential to grow and disrupt the industry. This can make it difficult for established companies to see the value in investing in these markets, as they may not generate the same level of returns as their core business. Another challenge that disruptive innovation poses to established companies is that it often involves the use of new technologies or business models that are unfamiliar to them. This can make it difficult for established companies to compete with disruptors, as...
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