Align your innovation strategy with your overall business goals from "summary" of Innovating Innovation by David Morey
To ensure the success of your innovation efforts, it is crucial to align your innovation strategy with your overall business goals. This alignment serves as a guiding light, ensuring that every innovative idea and initiative is in harmony with the larger objectives of the organization. Without this alignment, innovation efforts can become disjointed and ineffective, leading to wasted resources and missed opportunities.
When your innovation strategy is closely aligned with your business goals, you create a powerful synergy that drives sustainable growth and competitive advantage. Each innovation becomes a strategic tool that propels the organization forward, rather than a random experiment that may or may not yield results. By tying innovation directly to the overarching goals of the business, you ensure that every innovative effort contributes meaningfully to the bottom line.
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