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The country's cultural heritage is a source of soft power from "summary" of The India Way by S. Jaishankar
India's rich cultural heritage is not just a matter of pride and nostalgia; it is a strategic asset that can be leveraged to enhance the country's influence on the global stage. Soft power, as the term suggests, is a more subtle form of power that stems from a country's cultural appeal, values, and identity. In a world where traditional power dynamics are being reshaped by factors such as globalization and technology, soft power has emerged as a valuable tool for shaping perceptions, building relationships, and achieving strategic objectives. India's cultural heritage, with its diverse traditions, languages, arts, and philosophies, has a universal appeal that transcends borders and resonates with people around the world. From yoga and Bollywood to Indian cuisine and traditional music, Indian culture has the ability to captivate and inspire audiences far beyond its geographical boundaries. By promoting and sharing its cultural heritage on the global stage, India can enhance its soft power and increase its influence in international affairs. Cultural diplomacy, which involves using cultural exchanges and collaborations to build relationships and promote understanding between nations, is an effective way for India to harness its soft power. By...
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