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Use empathy to connect with your audience from "summary" of Mapa da persuasão by Gislene Isquierdo
Understanding the emotions and feelings of your audience is crucial in persuading them to take action. Empathy allows you to connect with your audience on a deeper level, showing them that you genuinely care about their concerns and needs. When you show empathy, you are able to put yourself in their shoes and see things from their perspective. By demonstrating empathy, you can build trust and credibility with your audience. When people feel understood and valued, they are more likely to listen to what you have to say and consider your point of view. This emotional connection creates a bond between you and your audience, making them more receptive to your message. Empathy also helps you tailor your message to better resonate with your audience. By understanding their emotions and motivations, you can frame your argument in a way that speaks to their values and concerns. This perso...
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