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Panic selling ensued from "summary" of The Great Crash 1929 by John Kenneth Galbraith

The great break came very suddenly and with dramatic force. The market had been declining for a week or more, and then came a moment when it could no longer be denied that the decline had assumed the shape of a panic. Panic selling ensued. The stocks that had been most inflated in the previous upward movement, and hence most vulnerable, suffered most. These had been the glamour stocks, the issues with exciting possibilities — the radio shares, the lighter-than-air stocks, the famous Shenandoah and the equally famous Akron, the investment trusts with their extraordinary leverage. The selling was savage, but the buying was almost as savage. The popular bargains were no longer bargains. They were simply to be had almost for the taking. And no one could tell when the bottom would be reached. It might be that they would go still lower the next day, and they did. It might be that the speculator who bought today at 50 would find the same stock selling at 40 or even 30 the next day. Indeed he would. The margin trader was caught. He had to put up more money or sell. He sold. And when he sold, he added to the market break. The more he sold, the lower the prices, and the lower the prices, the more he had to sell. The tone of the market became steadily more desperate. People were ruined daily, hourly, for the action was almost continuous. The volume of trading, which had been so large in the inflation, now became fantastic. The ticker ran hours behind. The tape was making history with each tick. The ticker was endlessly exciting. On the stock exchange floor, the crowd surged and swayed. The atmosphere was tense, dramatic, terrible. This is a kind of tragedy, of course. But the participants were not in a tragic mood. They had been making a lot of money, and now they were losing it. They had been taking chances and now the chances turned against them. They did not like it, but it was not tragic. It was a time of great excitement, and they were excited. It was a time of great interest, and they were interested. They did not like losing money, but they were losing it. They did not like being ruined, but they were being ruined. And the ruin was complete.
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    The Great Crash 1929

    John Kenneth Galbraith

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